iShares
While working at Ready Set Rocket as the Social Media Strategist, I developed social media strategy, content strategies, voice-over work for video, caption edits, and video edits.
The client’s question: How do we market ETFs to Gen Z?
Our solution: Meet them where they are and speak their language. Our team launched its Instagram account. We developed 150+ pieces of content in one year for iShares to utilize on their channel. Content consisted of relatable themes and meme-worthy moments.
Client Name
iShares
Year
November 2022
Results:
iShares garnered 500 new followers in the first 2 months. Average engagement increase of 75% MoM. Increase in Gen Z audience. Our content strategy became a Shorty Award Finalist in the “Finance category.”